Meena Vaidyanathan Presents Groundbreaking Research on Women-Led Startups at IMRC 2024

Meena Vaidyanathan, Director of Niiti Consulting, presented her latest research paper at the prestigious India Management Research Conference (IMRC) 2024, held at IIM Ahmedabad. The three-day mega event, hosted by IIM Ahmedabad's Centres of Research Excellence, brought together research scholars, academics, and industry leaders to explore this year’s central theme: “Confluence of Growth, Sustainability, and Resilience.”

Meena’s paper, grounded in a qualitative multi-case study approach, examined the critical drivers that enable women-led startups in India to scale and sustain their ventures. Her presentation highlighted how contextual factors—such as access to capital, mentorship, digital adoption, and socio-cultural norms—deeply influence the growth trajectories of women entrepreneurs. The study also emphasized the 

Her insights sparked meaningful conversations around gender inclusivity in entrepreneurship and were especially relevant against the backdimportance of ecosystem-level support tailored specifically to the needs of women founders.rop of India’s evolving startup landscape and efforts toward inclusive economic development.

Abstract: https://niiticonsulting.com/imrc-2024-india-management-research-conference-iim-ahmedabad/